Just recently it was reported that the toy industry is only now recognizing the marketing potential of Easter (the card and candy companies knew).  Likewise, the retail industry has overlooked the marketing potential of St. Patrick’s Day.  It is a sleeping giant.

O’SHAWN will turn the event into the 17 days of March with specials throughout the month.

The introduction of O’SHAWN THE ELFRECHAUN® will be the biggest event in St. Patrick’s Day festivities since the river ran green in Chicago.  He is positioned to become America’s good luck symbol.  His “luck of the Irish” heritage is his marketing edge over trolls posing as leprechauns. 

The world is primed for some light-hearted fun, just like when Chicago turned its river green.    Our licensees will reap financial rewards from “Elfrechaun-mania.”®   Fads fade, but legends are forever.

 

The ”History of St. Patrick’s Day in America” follows.

 

 

For licensing information, contact:

Jim Stafford at email:  jim.pennywhistle@att.net